Automate Practice Online Reputation Management
Well-managed practices get over 600+ Google reviews annually, with over 90% being 5-star ratings.
Automated Healthcare Reputation
Getting great reviews takes a lot of time and effort from your staff, requiring multiple dedicated staff, but all agree the effort is worth it.
You can radically reduce the staff needed to solicit and respond to reviews as they come in by automating the process.
Get more honest reviews from the middle of the bell curve instead of the end without distracting your staff from patients.
Building a Successful
Reputation Management Program
To implement a successful online reputation management program, you must complete these steps consistently:
- Solicit Online Reviews from Every Patient and Guest without over-polling (survey fatigue). Remind them to fill out reviews gently but relentlessly. Use optional pre-reviews to gauge sentiments for troubled practice locations before sending them to a public review site.
- Reply to every online review professionally and uniquely to show feedback is appreciated and acted upon.
- Measure and chart the progress of each office. Share the results with all staff members consistently.
- Take retraining actions and add resources for locations where patients consistently complain about attitude and performance problems.
Analog Informatics technology directly connects to your EMR and automates all of the above activities without the need for dedicated staff. Our reporting immediately identifies problem areas and allows your staff to immediately respond to patients with significant issues (damage control).
An excellent online reputation is the easiest, quickest, and cheapest way to acquire more patients.
Easy to Complain on Public Reputation Sites
It’s human nature that people are quick to complain and slow to compliment. Most patients only review your practice when they are upset or dissatisfied. Ironically, a potential patient’s human nature also requires seeing ten or more good reviews for a single bad review. Today, you need hundreds to thousands of recent good reviews to acquire a new potential patient. Your staff does not have the time to get the reviews you need.
Figure 1 – Healthcare Online Reputation Management Graph: Daily Online Reputation Page Hits and Clicks on Google or Yelp Reviews Page by Patients and Guests
EMR Data, AI, and Automated Communication Workflows Improve Patient Experiences and Scores
Using AI technology and your EMR data, we automatically follow up with your patients, caregivers, and family members. We periodically ask them to review your practice via email and SMS text. These messages link to a per-patient customized web page, helping them complete online reviews.
We also contribute to the charity of the reviewer’s choice to improve review completion success rates.
Figure 2 – Healthcare Online Reputation Management Table: Charities selected by patients and guests for donations by practice for submitting a review. The donation is not contingent on the quality or character of the review.
We provide reminders to gently, yet persistently, ask patients to complete their reviews without annoying them. All templates and workflows are configurable by your staff.
Figure 3 – Graphs of Patient engagement messages by type
Figure 4 – Healthcare Online Reputation Management Chart: Chart of practice reputation over time. Notice the improvement in the percentage of reviews over time.
Measuring Current Online Reputation, Progress, and Results Compared to Peers
Our AI technology analyzes existing review sites, gathering your online and peers’ reviews. Using our cloud data warehouse combined with data science, we provide on-tap visual and numerical analysis of your reputation.
As you use our solution, you will see a quick improvement in your reviews and an increase in inbound new patient inquiries.
KEY TAKEAWAYS: Healthcare Online Reputation Technology Works
- Managing your online reputation is complex and time-consuming. Your staff lacks the time, attention, and expertise to manage it effectively.
- Today, patients choose a practice based on its online reputation and recent quality reviews.
- Most online practice reviews are awful because only complainers review your practice. It takes 10x to 20x good reviews to overcome a bad review.
- Our AI technology reaches every patient. Our data warehouse visualizations prove the efficacy of our technology and its ability to improve your reputation.
- AI and automation are the only solutions for engaging today’s always-connected patient.